CCS Accelerates Change
Driving 4X Higher
Employee Engagement

Crown Commercial Service, a UK government agency, uses Powtoon to overcome change fatigue, creating engaging videos that breathe life into their onboarding, software rollouts, and training experiences.

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Crown Commercial Service (CCS) supports the public sector to achieve maximum commercial value when procuring common goods and services. In 2019/20, CCS helped the public sector to achieve commercial benefits worth over £1bn – supporting world-class public services that offer best value for taxpayers. CCS uses its commercial expertise to help buyers in the central government and across the public and third sectors to purchase everything from locum doctors and laptops to police cars and electricity.

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CCS were looking for new and innovative methods for training and communicating with their staff. Previously, new-hire onboarding consisted of an 87-slide presentation. Training staff on new software meant removing them from regular work for an entire day. And some of the most crucial information about changes coming the employees way was getting lost amongst other business communications. With Powtoon, the CCS’ L&D team can leverage full creative power for training, onboarding, inclusion & diversity and employee wellbeing.


Fast Video Creation

Powtoon’s professionally designed video templates provide inspiration and save time to help make video production faster. Edit the templates quickly by simply updating branding and text for finished videos in minutes, or use individual scenes to build original videos.

Fully Customizable

CCS can customize characters to resonate with their employees and drive diversity & inclusion. Customizing facial features, clothing, colors, and branded elements allows CCS employees to directly connect with the characters in their training videos.

Stock-Footage & Soundtrack

Powtoon’s library of royalty-free stock footage and soundtracks allows CCS to set the mood for any video, without the added cost of purchasing footage. Combining high-quality clips with the perfect soundtrack means their videos always meet the occasion.


Using Powtoon to roll out new systems and revamp employee onboarding has increased employee engagement 4X. “We’re in the world of YouTube - why would we unnecessarily bring people out of their jobs for a day to learn a new software, if we can supply them with on-demand training? When we launched a recent new piece of software that encompassed every member or our staff, we split training sessions into chapters, created videos for each chapter, and released them over a 6 week period. By having each video start with an animated sequence followed by a screen recording it hooks the attention immediately. We’ve seen responses to in-training comprehension tests increase 4x since we started using Powtoon,” said Victoria Ratcliffe, Change Manager at Crown Commercial Service.

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