SAP Automates Video Creation and Drives Sales Success with Powtoon
As the market leader in enterprise application software, SAP depends on engaging sales enablement to succeed. Discover how adopting Powtoon has allowed SAP to produce professional training videos in a fraction of the time. No more tediously building content from scratch.
content produced per month
hours saved per video
video views on average
Company
SAP is the world's leading enterprise resource planning (ERP) software provider, helping companies of all sizes and in all industries run better by redefining ERP and creating networks of intelligent enterprises that provide transparency, resiliency, and sustainability across supply chains. Their end-to-end suite of applications and services enables SAP’s customers to operate profitably, adapt continuously, and make a difference worldwide.
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Challenge
The Progressive Selling Motion team at SAP needed to create compelling demo and training videos quickly, without extensive production time or manual effort. But with the tools they were using, like Camtasia and Adobe, building professional videos was an extremely time-consuming and tedious process. They required a solution that could automate and expedite video creation to support their sales enablement and AEs training initiatives. However, high-quality animation coupled with quick turnaround seemed difficult to achieve together. The team struggled to produce great videos quickly that would resonate with reps and customers alike. Clunky tools meant constant trade-offs between production time, cost, and end results.
Solution
Sleek Videos in Record Time
Powtoon's easy drag-and-drop animation allows SAP’s Progressive Selling Motion team to quickly produce video content for any need - demos, onboarding, presentations, training, and more. The platform's flexibility enables their sales content to be more dynamic and effective. “Before Powtoon, building our content was a big, manual process,” said Aubree Côté, Digital Presales Specialist at SAP Concur SMB. “When we discovered Powtoon, we started making some engaging training videos for our AEs. It was quick to deliver, it didn’t have a high production time, and the results helped us scale our time effectively.”
Immersive Employee Experiences
Côté saw an opportunity to enrich the employee experience through the power of video. By adopting Powtoon, her team has transformed training into an engaging, immersive journey that provides critical context. The rich, animated training videos speak volumes about SAP's commitment to investing in employee success. “Its not an expectation for us to deliver training videos. Everyone would be happy with just a document, but I decided to take this to the next level where we don't have to require our reps or new hires to try to figure out context,” explains Côté. “We know video helps people retain information longer, so we proactively give them that best experience using Powtoon.”
Positive Business Impact
A quarterly volunteer initiative proved challenging for Côté's team to consistently execute while balancing their workload. Powtoon has freed up countless hours previously lost in production. Rather than struggle with complex software, the hours gained with Powtoon mean more events accomplished. “If I would have used my time to learn how to use complicated software, we wouldn't have been able to dedicate that saved time to volunteering and helping others. It’s made a really great impact on the business as a whole because we're getting more visibility from others and gaining credibility from our viewers,”.
The Results
The team has created a diverse set of external customer communications and internal training videos for AEs and reps on how to use different tools and softwares to upskill themselves. “I like to use Powtoon Capture for instructional videos. It provides extra value by showing our faces instead of just an overview on a screen,” said Côté.
Since the team started using Powtoon, the need for video has grown and it has become an interest across the organization. “More and more internal folks ask me how I did it, so there is definitely internal advocacy for using Powtoon”.
The Progressive Selling Motion team at SAP has been able to create content in alignment with the organization's goals that allow them to develop train, and empower their people. “It's like apples and oranges in terms of the time it takes to create. When I tried to create things manually, it take days to create a 20-second animation. In Powtoon, it's already built out for you, and the engagement is definitely there.”
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