So you know how we made this big To-Do about Ilya’s (The Chief Executive Unicorn) new Book, Right. Well here is something really embarrassing .. It only took 5 minutes for one of the first readers to notice this typo right on the cover. Can you spot it?
Well if you didn’t – take a closer look at the word “Secret”. The embarrassing part? In the time it took to correct the error thousands of people downloaded the book.
But there is another side to the story: only a few short hours later another reader sent this email:
“I want to share my experience with your platform and book.
I needed to create a short explainer few months ago and searched for possible options. Being a creative guy I love putting things together on my own but I need them to look great. I remember logging in playing with the interface with different slides and coming to the conclusion that it will not help me get something great fast.
Months went by and I kept getting and mostly ignoring your emails until I saw that you want to teach with the book how to make great explainer toons. I told myself I would click the link and if there is a PDF ill read it. If it is a form or a link to buy something I would close it. I did not think that I would use your platform but thought I might learn something useful.
When I read the ebook I was blown away because I understood that I totally missed the workflow you had in mind. I suspect that most people will start editing slides like PowerPoint and will not get great results. The key as I now understand is the story. Obvious to you but I thought that clicking away will result in something useful.
I now realize that if you add a workflow wizard and make people record timing script and then add slides and shape them even filling the table you have in the book in the app you would give a solution and not just a graphic editor.
After reading the book and most people don’t read I have much more appreciation for the solution and can picture myself doing something cool with it. In fact last night I started on the script of one on about 10 explainers I need to do for various ventures.
Hope it helps.
Roy Makes some great point. Let us know what you think too! Here is the link to the corrected version of the book: http://www.powtoon.com/cartoonmarketing/
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