How To Craft Persuasive Business Videos and Presentations to Attract Investors 

Read Time: 4 minutes

Attracting investors may be among your most significant responsibilities as a business owner. Even if you’re dedicated to providing your customers with quality services and products, your business may be unable to thrive without funding from outside sources.

Knowing how to find investors for your business is critical. That said, once you’ve identified potential investors, you still need to convince them that investing in your business will yield a strong return on investment for them.

One way to improve your pitches to business investors is through dynamic video and multimedia presentations. The following guide will explain what you need to know about the topic, describing how visual communication improves your pitches and how you may tailor your videos and business presentations depending on your specific goals and audience.

The Power of Visual Communication for Business Funding

Video content and multimedia presentations can help you make the right impression on potential business investors for a variety of reasons. Video may be effective because:

  • Video content allows you to explain complex ideas in an easy-to-digest manner. Research shows that educators often find animated video content helps students learn complex subjects more easily and effectively than they might through lectures alone. Thus, video might help you attract investors to your business if the nature of your products or services is difficult to explain without a strong visual aid.
  • Video content has been shown to drive high levels of engagement on social media when compared to other types of content. It may, therefore, also yield engagement during a pitch meeting with business investors.
  • With video content, you can establish your brand (through color scheme, logos, etc.) and incorporate music and other such elements to generate an emotional reaction in your audience. 

Creating Compelling Business Videos

Not all video content is equally effective at attracting business investors. To optimize the chances that your videos will make the right impression on audience members, keep the following general tips in mind:

  • Consider your audience when creating a video. You may want to create multiple business videos for different audiences. For example, you might focus on conveying the sense that your business is energetic and “hip” when presenting to younger investors. When presenting to more established business investors, you may show a video conveying a professional image and brand.
  • Emphasize preparation and thorough pre-production, writing scripts, drafting storyboards, and taking all necessary steps to ensure the production and post-production run as smoothly as possible.
  • Don’t forget to include practical information. Although you should leverage the full power of video by including music and various other elements that can enhance the quality of your presentation, you can’t forget the basics. Your video still needs to offer information about sales, profits, your budget, and other such details to convince others that investing in your business is a wise decision.

Presenting Your Company to Investors

Again, you need to know how to find investors before you can pitch to them. Tips for finding the right investors for your business include the following:

  • Start with people you know. Friends, family members, and members of your professional network could be potential business investors. If they can’t invest in your business, they may know people who could.
  • Research different types of investors, such as angel investors, private equity firms, etc. Understanding your options will help you narrow down your search.
  • Participate in events and groups that are relevant to your industry. Be aware these don’t need to consist of in-person groups and events merely. You could also join groups on social media to find potential business investors.

Once you’ve found investors, along with pitching your business with a video, you could improve the quality of your pitches by:

  • Focusing on concision, so that you don’t waste anyone’s time or run the risk of losing their attention.
  • Leaving time for your audience members to answer questions. Prepare by thinking about the types of questions they might ask and how you may answer them.
  • Adopting confident body language. Research shows that doing so can actually make you feel more confident.

Template Suggestions for Video Pitches

Powtoon is an online video maker designed to simplify the process of generating impressive video content even if you have minimal video production experience. This tool also offers video templates that may be ideal when creating a video to help pitch your company to business investors.

Templates to consider using include:

  • Our Results: This video template allows you to highlight your past successes. Business investors may be more likely to offer funding if you can demonstrate how your business has succeeded at achieving key goals in the past.
  • Company Profile: Consider using this template if you wish to offer a dynamic but general introduction to your business and its mission.
  • Goals: Business investors may want to know that you’ve set clear goals for your business and have plans for achieving them. You may illustrate what your goals are with this template.

Templates merely offer you the foundation on which you can build a business presentation. They allow you to create a business pitch video more easily than you otherwise could, while also leaving you with the freedom to modify a template as you see fit.

Tailoring Videos for Loans and Grants

Small business loans and grants come in a range of forms. Examples include:

  • SBA loans
  • Equipment loans
  • Term loans
  • Business lines of credit
  • Startup loans
  • Short-term loans
  • Microloans
  • Merchant cash advances

Research the pros and cons of different types of loans to determine which may best serve your needs. Again, you may tailor your video content accordingly, modifying a video depending on the type of small business loan you’re seeking and the type of audience you’re presenting to. The more you focus on making improvements, the more successful your pitches will be over time.

Luckily, generating multiple videos is easy and budget-friendly with Powtoon. To learn more about how this online video maker can help you impress potential business investors, sign up today.

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Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!
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