How to Write a Video Script Using AI

Read Time: 4 minutes

Video content can achieve many goals and serve many purposes that other types of content can’t achieve. There’s a reason why video content has been shown to yield very high levels of engagement among users on social media platforms and the internet in general.

You should incorporate video into your marketing campaigns as much as possible. Research shows that video content is only growing in popularity. If you embrace it now, you’ll provide your business with a competitive advantage. However, you may worry that the process of creating video content is prohibitively time-consuming and expensive.

That may have been the case for some small business owners in the past. It no longer is. Thanks to online video makers like Powtoon, creating video content is relatively easy, even if you have limited video production experience and a small video production budget.

In addition, new technologies like artificial intelligence can simplify many of the steps in the video production process. For example, Powtoon Imagine offers an AI script generator tool that saves you a lot of time on writing scripts for video content.

Using an AI Script Writer: Tips to Keep in Mind

The best way to learn more about how to use Powtoon Imagine’s AI script writer tool is to book a demo. Doing so offers you the opportunity to learn about this tool’s features in a way that lets you truly appreciate their value.

That said, there are certain general tips that virtually anyone should keep in mind when using an AI script generator. They are:

Develop Ideas First

AI technology can accomplish many tasks in video production and script writing, including helping you come up with ideas for video content. However, you may want to brainstorm ideas yourself first, simply because you have a better understanding of your audience than an AI may currently have.

True, you could provide an AI tool with information about your audience. Certain AI tools can analyze audience and customer data very efficiently. They may provide insights you can leverage to generate content ideas that make the right impression among your audience. Right now, though, while you’re still just learning how to use an AI script generator, you may want to start developing video content ideas by looking back at other pieces of content you’ve published that have succeeded in the past.

If your most popular and successful pieces of marketing content have primarily been videos, you can ask yourself what about these videos makes them so appealing to your audience. On the other hand, if some of your most popular pieces of content are blogs, podcasts, etc., you may repurpose these pieces of content into videos. Doing so offers a simple way to test the capabilities of an AI script generator.

Understand Your Goal

An AI script generator can help you come up with a piece of content that helps you pursue specific business goals. You just need to know what those goals are before you actually start working with an AI script generator.

Consider the following examples. These are all goals you might aim to achieve when developing video content:

  • Boosting sales
  • Getting customers to sign up for a service
  • Spreading brand awareness
  • Boosting employee engagement
  • Onboarding new employees
  • Announcing new products and services
  • Giving customers an “inside look” into your business
  • Demonstrating products
  • Celebrating achievements
  • Sharing general information with employees
  • Pitching your business to investors
  • Pitching your products to stores

The list most certainly goes on. What’s most important is knowing what you wish to achieve when creating a piece of video content. When you know what types of goals you want a video to serve, an AI script generator will be better equipped to generate content that serves your needs.

Know Your Audience

Understanding your audience is critical when performing virtually any marketing task. You need to know who you’re communicating with in order to communicate with them as effectively as possible. Understanding your target audience is particularly crucial when generating video content.

That’s because the characters in your videos should resonate with your audience. Often, this means the characters in your video should speak and look like your audience members. However, that’s not necessarily always the case. For example, someone hiring a lawyer may not necessarily be an educated professional. Nevertheless, this audience wants their lawyer to be educated and qualified. Understanding an audience in this capacity, a lawyer generating video marketing content may decide the characters in their videos should come across as trustworthy experts.

An AI script writer can help you generate the basis for a piece of video content that speaks to your unique audience. Just remember, as is the case with all AI tools, you can modify the content you generate with AI. If an AI script writer provides a quality piece of content, you may want to modify it further to ensure it impresses your audience in ways that can only be achieved through a clear and thorough understanding of what that audience is.

Know Where You Will Publish Video Content

It’s rarely wise to get started on a piece of video content without knowing where you will publish said content. That’s because the ideal length for a piece of video content can vary from one platform to another.

For example, TikTok may be the right platform to post short-form content. On the other hand, if you want to share a longer informational video with your audience, posting it on YouTube may be the better option.

Knowing where you will publish your video content ahead of time helps you leverage AI to create an appropriate piece of content for the appropriate platform. You could even use AI to generate multiple versions of the same content across multiple platforms.

Use Powtoon Imagine’s AI Script Writer to Save Time and Money

Remember, experimenting with an AI tool like Powtoon Imagine can help you truly understand the way you might use it to propel your business’ growth. The more you use these tools, the more comfortable you will be leveraging them in pursuit of business goals. Book a demo today to get started!

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Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!
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