The Top Marketing Trends to Watch Out for in 2023

Succeeding as a marketer doesn’t involve relying on the same strategies year after year. Successful marketers are those who stay abreast of changing marketing trends and modify their strategies (or embrace entirely new ones!) accordingly. Whether you’re a marketing specialist…

How to Optimize Social Media Videos for Engagement

Social media videos should play a significant role in your marketing strategy.  According to research, online video content yields a higher rate of engagement than other forms of content. It’s also been shown that social media video content is shared…

Different Animation Styles To Know

Animation has become a central part of our culture, from creating some of the most loved and adored movies of all time to being used in marketing strategies all the way to creating adverts for customers to connect with. The…

A Guide to Script Writing for Animated Videos

Animation may have existed for quite some time now, but thanks to tools like Powtoon’s animation maker, it’s now easier than ever for both individuals and organizations to animate their own video content, even if they have next to no experience…

The Evolution and History of Animation

Animation has a rich and fascinating history, stretching back more than a century to the early days of film. From the first hand-drawn animations to the latest computer-generated imagery (CGI), animation styles have evolved remarkably, from simple flickering images to…

Why Animated Videos are Key to Businesses in 2023

Video content is playing an increasingly important role in the marketing campaigns and internal communications of businesses across a range of industries. In fact, a recent survey indicates that approximately 96% of all marketers consider video to be a significant component…

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