Nowadays, compliance training has never been more important, yet it’s more difficult than ever to make it memorable. As a corporate trainer, you’re fighting all kinds of distractions. From the phones of new employees to the “real work” current employees…
Funny videos can be hit or miss. Deliver a joke perfectly, and you can have just about anyone rolling on the floor with laughter. Tell an off-colored joke, or execute it in the wrong context, and you’ll be met with…
Titles. Six letters. Two vowels. And a whole lot of judgement. No matter if we’re talking about a title for a book, a job position, or your next big video, crafting an effective title can be tricky. The thing about…
When we first met Clarissa Ngo — a brilliant, bubbly L.A. tutor educating international students (and getting them into top universities along the way) — our marketing team knew we had met someone very special. Clarissa’s students are helping the…
Marketing a brand in an age when YouTube exists pretty much requires being smart enough to take advantage of one of the most massively popular platforms the internet (or the world!) has ever seen. Statistics indicate the YouTube app alone…
It’s time marketers left boring B2B marketing jargon behind. Dropping buzzwords and catchphrases might be fine to sprinkle at meetings, but I promise no audience wants to hear a peep about them. What they really want to watch is story-driven…
For some marketers, creating a video can be a taxing experience. While some savvy marketers have found an easy way to make videos fast, all marketers know they need to create content for multiple channels. It’s their only hope of…
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