We’re not totally sure where it started or how it came to be, but somehow, marketers everywhere are plagued by this idea that content marketing is blogging. The truth is, there’s more to it if you aim to improve your…
When marketers work for giants like Nike, Walmart, or Apple — finding ways to amplify brand awareness is the least of their worries. Heck, those guys could make a video commercial full of generic stock footage, slap their logo to…
Is your brand on YouTube? If your answer is “Yeah… of course,” that’s great! You’re among the many who understand the value of tapping into YouTube’s ridiculously large audience (not all of whom are exclusively watching cat videos). However, as…
Marketers want to hook their viewers! Simple right? But unfortunately for many marketers and ad creators, they can’t seem to get enough people to stick around to see their videos’ CTAs — let alone take action. Getting an audience to…
It shouldn’t come as a shock to marketers and business owners who’ve signed into LinkedIn recently that video has entered as a leading player on the platform’s newsfeed scene in a big way. LinkedIn can feel like an endless sea…
There’s some serious data out there that backs up the fact that video is more engaging than standard copy. The challenge is that many marketers are attempting to take a plunge into video, but they find that their video content…
At Powtoon, we’re crazy about our tribe, our awesome users that continuously blow our minds with the amazing ways they’re using Powtoon to connect with their audiences. But a little secret between us, our #teachertribe is particularly beloved to us…
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