How To Drive Real Results with Native LinkedIn Video Upload [Video Influencer Interview]
It shouldn’t come as a shock to marketers and business owners who’ve signed into LinkedIn recently that video has entered as a leading player on the platform’s newsfeed scene in a big way. LinkedIn can feel like an endless sea of potential and strategic connections and opportunities — only now it’s got video.
The question we’re all asking? How can professionals who are looking to tap into LinkedIn’s vast potential for B2B marketing, marry this new video trend with valuable posts, newfound networking connections, and most importantly… success?
If that’s your question too, we’ve got some epic news!
You can learn how to leverage LinkedIn to its fullest potential to spread your message and drive true business results. And there’s no one better person to interview on the topic of LinkedIn video marketing than the one and only Judi Fox!
That’s why our Chief Evangelist, Renee Teeley, knew she had to stop Judi in her tracks for an interview at the latest VidSummit — to pick her brain about the must-know tactics in the field. Hint: It’s all about utilizing native video upload. Let’s explore!
Why Native Video?
There’s a lot of reasons why marketers would want to post a video on YouTube and then share it with their audiences on LinkedIn and other social networks. One reason for this tactic is because they prefer to direct viewers to watch a video on YouTube to collect all the viewer data in one place, encourage them to engage with the other content there, and lastly to push them to subscribe for upcoming content on the channel.
So, while posting your video exclusively on one platform might seem foolproof for video creators, LinkedIn’s got their own goals in mind. Namely, to keep users on LinkedIn (as opposed to leading them away to YouTube) and developing themselves as a competitive hub of invaluable video content. For that reason, LinkedIn adds some hard-to-argue benefits to uploading video natively to their platform.
- Your video will automatically play as people scroll through their feed, creating a seamless viewing experience.
- Not only does LinkedIn show your video to your 1st connections, but they display it to your 2nd, and even 3rd connections as well. Woohoo!
Just Getting Views vs. Real Results
Views are an awesome KPI to look at (and we’ll talk about analytics in a minute), but they’re not the be-all and end-all. At the end of the day, you’re looking for real business results, not just vanity metrics. So what can you do to make sure you’re reeling in those prospective buyers and partners through your videos?
When optimizing your native LinkedIn videos, keep in mind the copy that comes along with it. Because videos will play automatically in the feed, there’s no video thumbnail to encourage viewers to stick around. With all that in mind, make sure your video post’s copy clearly identifies what the video is about and who you are, so you can grab scrollers attention and stop them mid-scroll.
We Promised to Talk Analytics
Anyone familiar with video analytics will know that LinkedIn doesn’t provide very fancy insights compared to some other platforms, per se — but don’t write them off just yet!
What they do have deep analytics on are the B2B insights you’re looking for. Super valuable things like job titles and company names. This can be a huge lightbulb moment for you to understand if you’re meeting your goals regarding the target personas you want to hit, or if maybe there’s a new persona or company that perhaps wasn’t on your radar previously. These alleged outliers might deserve a closer look. If they’re gushing over your video content, maybe they could be a market-fit for your business after all.
If you want to grow your audience with LinkedIn, be sure to remember to post natively, optimize your copy to complement your video, and analyze your videos to see who you should be connecting with next.
To learn more about how to leverage native LinkedIn video posting, be sure to check out Episode 2 of the #MakeItAwesome show, where Renee Teeley gets even more insights from video and content expert Judi Fox on the subject.
Got your own idea on how to post natively like a boss? Let us know in the comments below or on YouTube. Last but not least, don’t forget to subscribe to Powtoon’s YouTube channel for more episodes of the #MakeItAwesome Show with Renee Teeley and more awesome content from the Powtoon team!
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