How to Create a Business Video in Less Than 5 Minutes

Read Time: 4 minutes

Updated August 2023

Creating a business video is a daunting task. Whether you are targeting clients, employees, shareholders, or managers, your final piece needs to look polished and professional. Every visual communication platform has a learning curve, but most professionals are either too busy to tackle a new tool or so overwhelmed with all the advanced features that they never get a firm grasp on the basics.

A Visual Communication Platform for Every Skill Level

Powtoon is a video creation tool that is perfect for creators of any skill level. Users can toggle between “edit” and “create” modes based on their skill and comfort level. 

In “create” mode, users can access all the advanced creative and animation features that Powtoon has to offer; they can make major edits to existing templates or create a video from the ground up. In “edit” mode, users can start with one of Powtoon’s ready-made templates and use the intuitive editor to customize it. The result is a professional-quality video that can be created in less than five minutes.

Don’t believe us? We’ll prove it.

A Step-by-Step Guide to Creating an Employee Engagement Video with Powtoon

To create a quick and easy video, do the following:

After you create a Powtoon account, you’ll enter your main Workspace. On your left side, you will have the option to get started with a template, import an existing PowerPoint presentation, or start from scratch. 

You can also simply choose the type of video that suits your objectives (e.g., animated explainer, social media, whiteboard, etc.) or try out new features to enhance your content by selecting from a variety of options available right on the top of the workspace.

If you are creating videos for a specific niche, you have the option to select a template based on different topics (e.g., marketing strategy, onboarding, training, etc.) You’ll then see a customized list of professionally designed templates optimized to work for your project.

In this case, we’re creating a marketing video for social media, so selecting that specific category produces a curated collection of potential templates.

Click on individual templates to preview them. When you find one you like, select “Edit in Studio”.

Now it’s time to make it yours! Choose your preferred aspect ratio, edit the text, and customize it with your brand colors.

Insert your logo to add a more professional look.

Customize each slide of the template. This can be as simple or complex as you choose. Use the template as-is or make it unique with engaging fonts, colors, branded characters, and animation effects.

If your template has photos or videos, upload assets you have on hand or choose one from Powtoon’s huge library of royalty-free stock photos and videos. If one of the existing objects doesn’t suit your video, swap it out for one of the thousands of options in the Powtoon media library.

Once you’ve perfected your creation, it’s time to share it with the world! You can create a custom link, download it as an MP4, publish it directly on integrated platforms like HubSpot, Wistia, or Vimeo, or even create Gifs.

And if you have trouble during any part of the process, the Powtoon Help Center is just a click away in the bottom right-hand corner.

Make Your Own Videos!

Now that you’ve seen how simple it is to make a video, it’s your turn! Create a free account with Powtoon and start using fun, engaging, and customized videos in your team meetings, internal comms, and employee training programs. See how using a visual communication platform makes it easy to share your message and boost engagement with employees, partners, and clients. What type of video will you make first? Browse through Powtoon’s huge library of templates and publish your inaugural video today!

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Shoshi Davis

Shoshi joined Powtoon as a Marketing Assistant. To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of "Unbridled Enthusiasm." So that was pretty cool.
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