What is the best explainer video style for your business?

Read Time: 4 minutes

Have you ever found yourself needing to constantly explain the ins and outs of your company, whether through long conversations and lengthy emails? Do you find you sometimes have to repeat yourself multiple times? Is there a way to explain your business in a way that is clear and engaging at the same time? 

Yes, and that is by way of having an explainer video for your company!

Explainer videos for your business are light, fun and informative. It was surveyed that 96% of people watch explainer videos to learn more about a product or company, and 86% are convinced to purchase the product or service. When it comes to explainer videos, however, you need to ensure that you have the right style video to reflect your business. But how do you know what is the correct video style that will best represent your business?

Luckily for you, Powtoon offers an array of templates, covering every area of every business, and in this article, with the help of Powtoon, I will guide you through the process of choosing the best explainer video style for your business. 

Cartoon Style

Cartoon style, or graphic animation, is a playful and lighthearted video style. It is an expressive way to tell a story through characters and a means of humanizing your brand or business. With cartoon style you have the ability to give your business a persona, and create characters that reflect your target market, which is an additional means of building trust between the audience and the business, whilst also leaving a lasting impression. 

The cartoon style is recommended for small businesses and startups, as through this explainer video style, the company can explain a complex problem whilst being able to portray their simple solution through cartoon animation. 


Whiteboard animation

Whiteboard animation is a unique style of conveying information in a way that is captivating and educational. This explainer video style keeps information simple, clean and clear whilst engaging the viewer through the transitions being drawn or written in the video. Complex topics are easy to understand through this style, and it can be done through combining drawings of characters, graphs and words. 

The whiteboard animation style is suitable for marketing agencies and IT companies who wish to convey complex information in a way that is simple yet effective. 


Infographic video style

The infographic explainer video style is ideal for a company needing to present statistical data in a way that is entertaining. Numbers and statistics don’t have to be dull, when it can be combined with animations and audio, transforming the video into one that is more enticing to audiences. It also allows for coherence and understanding of all the data being 

portrayed in the video, putting into better light what the business does. 

This video explainer style is suited toward financial institutions and educational institutions, who need numbers, data and statistics to help show the growth and value of their company to users.


Screen Capture 

Screen capturing is an interactive style of video which allows you to record your screen and present it as a video to your audience. Through screen capturing, if you make the decision to include your own camera in the recording, made possible through Powtoon Capture, it helps actualise and humanize the company through seeing real life presentations. Screen capturing is a style that is unique and engaging and doesn’t allow for any miscommunication to occur. 

Using screen capture as an explainer video style is suitable for educational institutions and businesses looking to help guide users in using their product or service.   

Real Style

The Real style video is an excellent explainer video style, as through a selection of images and videos, your company can express itself in a realistic and relatable manner to the viewer. The Real style keeps your company looking professional whilst also being creative with animations and transitions in the video. 

The Real style is effective for businesses looking to maintain a professional image and clean look.

Start Revamping your Landing Page!

Start creating your explainer video by choosing the ideal style for your business which Powtoon has to offer! 

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Sydney Bennett

Sydney is a Content Marketing Intern at Powtoon. She is a self-proclaimed foodie who loves to try new restaurants with friends, especially if they have sushi. Her ideal day would be spending time at the beach or cheering on the dawgs at a University of Georgia football game. Sydney is passionate about all things social media and content, and loves working on and watching Tik Toks.
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