Why You Should Use a Video Maker With Ready-Made Templates

Read Time: 2 minutes

You want a unique and attention-grabbing video for an affordable price. Plenty of online video makers promise to deliver, but they’re not all created equal. One element to pay close attention to when comparing visual communication platforms is the availability (and quality) of their video templates. Here’s why choosing an online video maker with templates makes a difference.

Three Reasons to Use Video Templates

Curious why you should use your video maker’s templates instead of creating a completely custom video from scratch? Here’s your answer.

1. Graphic design is complex.

The design process is frequently overlooked by those not specifically trained in the industry. However, the design process is just as important — if not more so — than the actual video creation process. Graphic and production design involves far more than just choosing your favorite colors and fonts. They are grounded in the science of visual communication. Proper design directs the viewer’s eye movement, eliminates visual distractions, conveys the feelings you want to be included in your video, and prevents embarrassing misunderstandings

Plus, a marketing video with good design looks more professional! Templates offered through a video tool are often professionally designed so you can be sure you have effective typography and transitions, and that any added visual elements enhance your message rather than detract from it.

2. Video templates save you time. 

Even if someone on your team has professional design training, the process is still time-consuming to create an effective visual design that helps tell your story. If you’re making an animated explainer video animation, you’ll have to contract the work out to an agency with professional video editors; this can take several weeks (and a lot of money) to produce.

A video maker with templates cuts the video production time significantly. Add your text, photos, music, and custom visual elements to have a final draft video in minutes! Customizable templates also make it easy to produce a series of visually similar videos quickly. Use them for product videos, to launch a campaign, or develop a training series with minimal effort.

3. You can customize video templates. 

It’s understandable you don’t want your video to look like everyone companies hesitate to use templates that come with an online video maker because they’re afraid the final product won’t be unique. However, templates are just a framework for your quick video project. You can align it with your brand through custom color schemes, a logo watermark, and other unique visual touches that will make the perfect video exclusively yours.

If you choose a visual communication platform that offers hundreds of templates (as opposed to video makers that only offer a few), the chance of producing a video that resembles anyone else’s is dramatically reduced.

A Video Maker for Every Project

Powtoon is the video communication platform that does it all. Produce short videos optimized for social media, animated explainer videos for your YouTube channel or website, or screen-capture video tutorial for your corporate training program. With thousands of professionally designed templates, customizable animated characters, and royalty-free media and soundtracks, you can make your own video in-house with all the visual elements of a professional studio. Sign up for free today!

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Shoshi Davis

Shoshi joined Powtoon as a Marketing Assistant. To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of "Unbridled Enthusiasm." So that was pretty cool.
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