Easily Build Your 2022 Social Media Strategy with Powtoon’s New Layouts

Read Time: 5 minutes

Are you ready to rise above the endless noise on social media and create attention-grabbing content in minutes? Hold your breath, because acing your social media strategy in 2022 has just become easier than ever before. Powtoon is excited to finally announce the release of our brand new social media layouts

Starting in the Powtoon Studio, you can now explore our social media layouts – found under scenes – with over 60 pre-made designs for you to choose from and customize to your own brand, style, and message. Level up your social media with video marketing made easy using Powtoon templates.

But it doesn’t stop there! Our social media templates offer even more variety. Instant access to our stunning social media marketing templates help to turn your most important messages into sizzling hot marketing videos.

So, let’s dive in and have a look at how you can easily build your social media strategy this year around fun, professional, animated videos with Powtoon by your side.

1. Select the Design Of Your Choice

Powtoon provides exclusive templates for your social media strategy. No matter your field of expertise, you can now easily create scroll-stopping videos that competitors can only dream of creating. Here’s how different departments can use Powtoon’s social media layouts:  


Here are some social media content ideas for marketing teams:  

  • Promote a social event 
  • Advertise an online class, conference, or webinar 
  • Announce a social media LIVE  
  • Promote a new guide or blog post 
  • Announce a giveaway 
  • Welcome new followers
  • Share a new feature or product release
  • Announce a sale
  • Thank volunteers 

Try out this template:

Event Promotion Video Template

Allow the social media layouts to be your stage to shine by customizing them with the message you want to promote.  


Here are some social media content ideas for HR teams: 

  • Announce open positions 
  • Showcase your people 
  • Introduce your CEO and the executive team
  • Celebrate company milestones and accomplishments 
  • Showcase your company culture 
  • Share company announcements

Try out this template:

Kudos Video Template

Amplify employee engagement and boost your company’s social image by giving these ideas and templates a go!

Training and L&D

Here are some social media content ideas for L&D teams: 

  • Promote a new course
  • Share new software features
  • Share employee development tips
  • Identify new concepts, trends, and important topics 
  • Give kudos to team members
Course Invite Video Template

Spice up your learner engagement strategy with these cool layout designs and templates!


Here are some social media content ideas for sales teams:

  • Share product testimonials
  • Celebrate customer success stories 
  • Share case studies 
  • Announce new features or product releases 
  • Publish how-to and demo videos
  • Report statistics and research data about your product or service
  • Promote a sale
Black Friday Video Template

Up your sales game and easily implement these ideas with social media templates and layout designs!

SMBs and Entrepreneurs

Here are some social media content ideas for SMBs and Entrepreneurs

  • Advertise your product or service 
  • Promote a how-to or explainer video 
  • Answer frequently asked questions 
  • Share positive testimonials 
  • Celebrate company milestones and achievements
  • Announce new releases
YouTube Ad & Explainer Video Template

2. Choose A Template Size

Whether you want to post content on Instagram, Facebook, LinkedIn, TikTok, YouTube, or even Twitter, Powtoon’s instant resize option will ensure your videos look dazzling on any platform. 

Simply select your preferred sizing option above your working slide. Not sure which one to choose? Don’t worry. We made sure to include icons to remind you what platforms are compatible. 


Choose the Horizontal sizing option when you want to post content on Youtube, Facebook, LinkedIn, or Twitter


If you’re looking to post on Instagram and/or Facebook, you should opt for the square option.


Want to go mobile? The vertical sizing option will ensure your audience can view your content on their phones. If you are creating content for Instagram Stories or TikTok, this is the size for you. 

3. Edit Your Template 

It’s finally time to craft your message and turn it into a marvelous piece of visual art. 

Drag and Drop

Powtoon’s drag and drop ease allows you to seamlessly adjust your design to perfection. Easily customize your template by dragging and dropping in animated text, shapes, icons, characters, logos, images, footage, and more. 

Brand Your Content

Show off your brand by uploading your brand colors and logo. You can even take it a step further by sporting your company logo on the clothing of your animated characters!

Personalized Characters 

Always wanted to see yourself on screen? Powtoon allows you to build your own personalized characters that represent your employees, customers, or audience – while simultaneously staying true to your brand. Easily customize hair, clothing, facial expressions, animated gestures, and more.

Music Library 

Are you perhaps searching for cool sound effects or groovy background music? Powtoon’s audio and music library has thousands of soundtracks available at the click of a button. Oh, and of course, you have the option to upload your own music, sound effects, voiceover, and recordings as well. 

Free Stock Images & Videos

With a built-in library of over a million free stock images and videos, you can easily swap in any footage your heart desires. No need to go searching for the perfect visual and praying that it doesn’t cost you – this is a brilliant feature that will save you lots and lots of time. 

Save Your Scenes

Created a slide you are incredibly proud of and would like to reuse in other videos? On each slide – or “scene” – you have the option to save your design. Easily access your saved scenes by clicking on the Scene icon in your navbar and selecting My Scenes. 

4. Preview Your Video 

Ready to preview your video before sharing it on social media? Simply click on the play button and enjoy the show. This is the time to make sure you are happy with your creation, proofread for potential mistakes, and add any finishing touches to your video.

5. Export and Share Your Video 

Let’s get a drumroll please – because you are standing at the finish line! Once you are satisfied with your video and ready to go LIVE, simply export your content directly to the platform of your choice – Facebook, YouTube, LinkedIn, Twitter, and more. 

Not ready to share just yet? No problem! You also have the choice to create a public link to stream your video. Or, simply download your content as an MP4. 

Explore More of Powtoon’s Social Media Layouts

Ready to skyrocket your social media strategy and create scroll-stopping videos with ease? Sign up to Powtoon today and enjoy full access to our brand new social media templates

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Hannah Elishevitz

Hannah is a marketing intern at Powtoon. To her, nothing is more exciting than trying out new things. She has a passion for cooking, painting, great books, and sports. Making new friends and claiming new skills is her specialty. She is a big believer that everything happens for a reason and hopes to make people smile wherever she goes.
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