Even A Caveman Can Do It
Promotional Video Production Is Easier Than You Think
If you are a regular reader of the PowToon blog you are no stranger to the fact that videos are taking over the marketing world.
From corporations to small businesses to startups, smart marketers everywhere are beginning to realize the profound impact video has on promoting a company, and growing a brand, thus making video one of the most successful up and coming marketing strategies out there.
So why isn’t everyone using video for their marketing and promotional purposes?
This is a very large deterring factor for many companies, especially the smaller ones who simply can’t afford the thousands of dollars some companies propose to make these videos.
For example, a typical animated promotional video can cost anywhere from $3,000-$10,000 PER MINUTE! I mean really… Who in their right mind can afford that outside of Fortune 500 Companies???
Then you have to figure in the cost of an animator, script writer, voice-over artist, and more, and all of these extras can cost upwards of an additional $300-500 dollars per day! I’m positively beside myself just thinking about these exorbitant costs, so I can only imagine how frustrated you all must be!
Fear For Your Bank Accounts No More!
Honestly, we would hate to see you miss out on this revolutionary marketing strategy because of something as trivial as cost, and we are here to give you some great advice on how you can achieve amazing video results without breaking the bank!
Tap Into Untapped Talent
I don’t think people realize how many phenomenally talented people there are out there who are just waiting for an opportunity to prove themselves. Sure you can pay $500.00-$1000.00 for an established script writer, or you can find freelancers, newbies on the market, or talented students who will probably do as good of a job, if not better, for a fraction of the cost.
You want a voice-over artists? Contact the theater and choir departments of your local schools, or advertise on craigslist. These are great ways to find exceptional, undiscovered talent while saving your company gobs of money.
Use “Do-It-Yourself” Video Software
At least in terms of animation software there are so many phenomenal options out there that allow for anyone to make a very decent promotional video for extremely reasonable prices, and they are so easy to use! Really, even a caveman can use them!
Well, maybe not a caveman but I am certainly no animator, designer, or video creator, and I, myself, have made some really awesome videos! PowToon, Animoto, VideoScribe, and GoAnimate are just a few great options you should definitely check out before getting started on your next video project!
For the less technologically inclined, or those that just don’t have the extra time to commit to creating a video, most of these companies also come with their own studios and professionals who would be more than happy to help you with your video for a whole lot less than $3,000…
In conclusion, don’t waste your hard earned money on a service you can very successfully do yourself or with the help of less established, but equally talented, professionals. If you want to see just how easy it is, check out PowToon, and Jordana Pepper
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