Types of Video Content for Small Businesses

Read Time: 5 minutes

Over recent years, the consumption of video content has skyrocketed, and video creation has become one of the most popular and successful methods for industries to reach and captivate audiences across various digital spaces. People spend so much of their personal time on the internet and social media, and using these spaces can attract potential customers, increase sales, and immensely boost brand awareness. 

91% of businesses are using video as a marketing tool in 2023, and 92% of marketers reported that video gives them a positive ROI. 

Creating videos for your business is clearly a no-brainer, but choosing the type of video to create can sometimes prove to be trickier than expected. 

So let’s explore the most successful types of video content and help you discover which is best suited for your business.

Explainer Videos

Explainer videos do exactly that. They explain your company’s product or service to your targeted audience. These types of videos have been recorded to be one of the most popular short marketing videos out there, with 70% of companies reporting creating them. However, these bite-sized videos are not only extremely popular among marketers but also loved by consumers. 96% of people report watching explainer videos to learn more about a product, with 89% being swayed to make a purchase.

Explainer videos can be shared on social media or placed on your product or landing page. You can create animated explainer videos or whiteboard videos. Feel free to check one of our most popular marketing and advertising video template, the Meet Jane Explainer! This story follows Jane, your potential client, as she struggles with a problem & discovers your brand’s solution. 

Promotional Videos

Another content marketing idea is promotional video ads. They are short ads that showcase your product or service and can be stunning visual demonstrations. They are excellent at boosting brand awareness, should be short and eye-catching, and, most importantly, show the value and benefits of your product. With Powtoon’s easy-to-use marketing templates, you can create stunning marketing videos that other marketers can only dream of.

Tutorial Videos

Tutorial videos are how-to-videos that teach your clients how to use your products and services. “How-tos” provide free information about your product and are a great way to engage with your consumers and users. “How to videos” are super popular on Youtube and help build brand awareness. Whether you choose to post them on a hub, a Youtube channel, or any other social media account, “how-to tutorials” are impactful video content marketing.

Product Demonstrations

Product demonstration videos or product video examples are an effective tool to show specific features of a product or service and let users understand the product or service before making a purchase decision. Life product demos can be extremely time-consuming and exhausting. Creating these short demo films can be an effective way of introducing a new platform, website, or product in a fun and engaging way while also allowing the user to access the video whenever or wherever. Check out these incredible sales templates that will help you create awesome product demonstrations.  

Testimonial Videos

Testimonial videos are one of the most valuable types of video content for small businesses, as they provide social proof for other clients. They build trust in the viewer and can also help boost conversions by showcasing happy clients who have had success using your product or service. Testimonials function great as online videos for Instagram, LinkedIn, and even TikTok.

Brand Videos

Brand videos are also a must-have in your video marketing strategy. A brand video is a personalized business video that helps establish an emotional connection with your clients and makes them more likely to purchase from you. Introduce your company’s product, mission, values, and culture and create a memorable impression on your target audience. With Powtoon you get to customize your templates and characters by adding your logo or brand colors in minutes.

FAQ Videos

FAQ videos serve to answer commonly asked questions about your product or service. This type of video content for small businesses will boost your customer support and help reduce the amount of time spent answering customer emails and other inquiries. 

Onboarding Videos

Onboarding videos can help new customers get the most out of their experience with your product or service. Onboarding videos can also be used to introduce new hires to the company. This may boost employee engagement.

Live Videos

Live videos let you engage with your existing and potential customers in real time. They can help to build relationships and create a more personal connection with customers. 

DIY Videos

DIY videos may showcase the creative side of your business. This type of content is great video marketing and can help to build trust and loyalty with customers by showing that you want to empower them. DIY tutorials are also a great way to demonstrate how easy it is to use your products or services. 

Behind-the-Scenes Videos

Behind-the-scenes videos provide insight into the company culture, values, and people behind the product or service. They help customers feel more connected to your brand and create an emotional connection that leads to higher customer retention rates. 

Event Promotion Videos

These videos serve to generate interest and excitement for an upcoming event your small business may be hosting. They can spread the word about the event, increase ticket sales, and even boost attendance. 

Educational Videos

Educational content is extremely powerful these days. Educating customers through video content is an effective way to build trust and loyalty with them. Educational videos offer helpful information that customers wouldn’t normally get from sales or marketing materials. Thus, they establish your brand’s authority.

Interview Videos

Interview videos let you showcase the people behind your product or service, as well as key customers and partners. They can provide valuable insights into how your product or service is impacting the lives of customers and help build trust with potential buyers. 

Case Study Videos

Case study videos demonstrate the success that customers have had with your product or service. This type of content provides valuable information about why customers chose your product, how it solved their problems, and what impact it has had on their business. 

Company News Videos

Company news videos of a dynamic means of announcing exciting updates and milestones. They can be used to build excitement and loyalty with existing customers, as well as draw in new ones. They may also be useful as tools for internal communications.

Sales Pitch Videos

Sales pitch videos let you quickly and effectively introduce potential customers to what your product or service can do for them. These videos should be short, informative, and persuasive. 

Humorous Videos

Humorous videos offer a simple way to make an emotional connection with customers and stand out from the competition.

Investor Videos

Investor videos are another great video marketing idea and can show potential investors the value of your product or service. They can provide valuable information about the company’s vision, financial projections, and competitive advantage. 

Employee Thank You Videos

Employee thank you videos give you the chance to show appreciation for your team members. They can help to boost morale and create an enjoyable work environment. 

Social Media Marketing Videos

Social media marketing videos are a great way to engage with customers and build relationships. These videos should be creative, compelling, and optimized for each platform you’re using. 

Powtoon Makes Generating Videos for Small Businesses Easy

Whether you need to make small business videos for your marketing campaign or social media platform, don’t make the mistake of assuming you need years of video production experience or a substantial video budget to take advantage of this powerful tool. Powtoon offers templates to create top-performing video content and simplifies the process for beginners and experts alike. Get started for free today!

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Hanna is Powtoon's Content Marketing Strategist. She joined Powtoon as a copywriter in 2019, after graduating from university with a specialized degree in marketing and business. She continues to inspire people to create incredible video content with blog posts, videos, guides, and more. Hanna's passions include reading, singing, and caring for animals (#proudvegan). Nothing makes her happier than waking up to her two black kitties who, contrary to popular belief, are good luck!
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