Effective social media marketing doesn’t just involve routinely posting content. To take full advantage of social media, you need to post the right types of content. Are you unsure of how to decide what type of content to post on…
The verdict is in: video needs to be a component of your social media strategy if you’re a marketer. According to surveys, the odds are good your competitors are already using video to promote their brands on social media. This…
If you’re a marketer in 2023, you need to leverage video content. You also need to leverage social media. Perhaps more importantly, you need to leverage both together. Sharing video content across social media platforms can help you make smart…
It doesn’t matter what your niche is: odds are you have your fair share of competitors in business. To ensure you stand out, you need an effective marketing plan. This guide will help you develop one in 2023. By taking…
As a marketer, you likely know you need to consistently research marketing trends to determine what strategies you should be applying to your marketing plans. Thus, you might have heard more and more experts referring to “video-first” marketing as a…
Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…
All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
