Video content boosts engagement on social media, in the classroom, and in numerous other contexts. It does so because it’s dynamic, capturing an audience’s attention in a way other forms of content can’t. However, it’s important to remember that what your…
There is no shortage of video content on the internet. Statistics indicate that on YouTube alone, users upload 500 hours of video content every minute. Video content should play a critical role in your approach to marketing. However, because there’s plenty of competition,…
Anyone who generates content for social media or other such online platforms knows photos can connect with an audience in a way that text alone often can’t. However, as video content becomes increasingly ubiquitous online, many creators are discovering that it’s an…
In any industry, video content can play many roles. For instance, research indicates that video content drives more engagement on social media than blog posts and other types of content. That means video can serve as a powerful marketing tool to spread…
Video content can play a wide variety of roles in an overall marketing strategy. To better appreciate the importance of video marketing in the digital age, consider the following pieces of data, courtesy of the Digital Marketing Institute: That said, it’s…
Video is among the most popular forms of media for both businesses and individuals in the digital age. That said, as video content becomes increasingly widespread, standing out among the crowd can also become increasingly challenging. There are many ways…
Regardless of your industry and role, you may need to deliver in-person presentations at various points throughout your career. For example, you might have to pitch your business to investors. Or, maybe you need to update your team on a…
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