Video marketing is huge right now, especially for CRO (Conversion Rate Optimization). It’s been a thing for a while, but lately, it has really taken off — 81% of businesses are using video as a marketing tool, according to a…


Video marketing is huge right now, especially for CRO (Conversion Rate Optimization). It’s been a thing for a while, but lately, it has really taken off — 81% of businesses are using video as a marketing tool, according to a…

Powtoon’s CEO Explains All in an Interview with Inc. Magazine Whether you make video in 2019 for marketing like me, or you make video for training, internal communications, social media, sales, or education, we’re always hungry for predictions for the…

This month we kicked off our monthly meetup series for the SF Video Marketers Club. The session was focused on helping marketers and video professionals understand how to effectively leverage video to drive business results. Video marketing is still evolving…

Interesting things can happen when you log into Twitter. A few months back, while doing a daily check of our Twitter efforts, I noticed a cool tweet from a company called Book Creator about an upcoming integration with Powtoon. The…

March is a massive month, not only because it signifies the end of winter, (at least for those in the Northern Hemisphere :/ ) but because it marks the release of many long-awaited Powtoon goodies! We have heard your cries…

Online video is growing, and howdy. But the sheer volume of stats out there can be overwhelming. Forget about digesting the information, how do you even know which 2018 video stats to ingest in the first place? Our team has…