The year 2023 has ushered in a new era of business-to-business interactions, which inspired many businesses to embrace new B2B lead-generation strategies. Flooded with notifications, ads, and instant information, potential customers are spoiled for choice, making efficient lead generation harder…
Category:Video Marketing
Everything you need to know about Video marketing for your business
Whether you’re a marketer, educator, business owner, or team leader, there is no shortage of reasons to generate original video content. If you’re marketing a business, you should be aware that video content has been shown to attract and keep…
If you run a small business, the odds are good you don’t have a large workforce. That means you don’t always have the option of delegating key tasks to other employees. This can prevent you from growing your business as…
Research shows that video content drives more engagement on social media than other forms of content. If you’re a marketer, generating social media video content should be among your top priorities. You should also focus on taking advantage of new…
Maintaining an active social media presence can be an effective way to boost customer engagement while also potentially reaching new customers. However, when posting content on social media, it’s important to remember that your followers are probably bombarded with plenty…
The verdict is in: video needs to be a component of your social media strategy if you’re a marketer. According to surveys, the odds are good your competitors are already using video to promote their brands on social media. This…