It doesn’t matter what your niche is: odds are you have your fair share of competitors in business. To ensure you stand out, you need an effective marketing plan. This guide will help you develop one in 2023. By taking…
Tag:marketing
As a marketer, you likely know you need to consistently research marketing trends to determine what strategies you should be applying to your marketing plans. Thus, you might have heard more and more experts referring to “video-first” marketing as a…
Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…
All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
Succeeding as a marketer doesn’t involve relying on the same strategies year after year. Successful marketers are those who stay abreast of changing marketing trends and modify their strategies (or embrace entirely new ones!) accordingly. Whether you’re a marketing specialist…
It’s that time of year again! Credit cards are out, businesses are preparing, and shopping centers are not going to know what hit them. Black Friday is the day that most people look forward to all year long! With huge…
Every brand, no matter the size should be using custom characters that truly reflect your brand and audience. The math is simple. All great brands tell great stories. All great stories need great characters to take the lead, learn the…
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