Animated Explainer Video Examples

Read Time: 2 minutes

Marketers rely on great marketing assets, but these usually take time and money. ​ These days it’s all about video marketing and a good video is expensive. What’s more, video production is not conducive with ​ Do-It-Yourself animated videos solve the budget problem. ​ So now what?

5 Examples of Cool Animated​ Explainer Videos

1. Home page​ animated explainer video

This video was created by​ for their new website explains the new visitor what the service does. It’s great because people don’t like to read long explanations​ about services. ​ An explainer video often takes a less formal approach via a case study that the viewer can relate to. ​ It illustrates what it’s like to use the service rather that describe​ features and benefits. ​ And the results? Studies show that home-page​ explainer videos can increase conversions by 300%.

2. Landing page sales pitch video​

Here is an example we used for our Small Business Landing Page.

In this sales pitch video we address the visitor directly and follow a simple format: 1) address​ the viewers pain, show how it can be solved 2) present PowToon as the solution 3) show the impact PowToon would have on the user’s world and 4) top off with a call to action.

3. Promotional video

Have an event, launching a product? How about those webinars or private consultations you give? This video is a great example of how to get people​ sold on your event ​ and sign-up​ for it. It features instructions, benefits, calls for action and humor. ​ This video is great for sharing on social networks and posting on a blog.

4. Thank you video

These can be very powerful because they create emotional engagement and therefore are likely to go viral. ​ This particular example has a unique twist to it. But you can make a simple thank-you,​ happy holiday or a congratulations video and email direct or send via social networks.

5. ​ Info-videos on a blog

An info-video does not have to be as long as the example below but it could also go much longer as long as it offers real content. ​ Visitors will appreciate​ your sharing of knowledge​ and come for more and since video ranks so much higher on Google search, your blog will stand out of the crowd.

Create Your Own Animated Explainer Video with Powtoon

Ready to set your brand apart and catch the eye of your potential customers? Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love. Try Powtoon today for free!