As a marketer, you likely know you need to consistently research marketing trends to determine what strategies you should be applying to your marketing plans. Thus, you might have heard more and more experts referring to “video-first” marketing as a…
Video continues to play an increasingly important role in the marketing campaigns of businesses and brands across a range of niches and industries. Whether promoting a small business or managing marketing at a significant enterprise, you should prioritize generating and…
All businesses rely on a loyal customer base. However, cultivating a strong customer base is particularly important for a relatively small business. One way to attract more leads (who, ideally, will become customers!) when running a small business is to…
Succeeding as a marketer doesn’t involve relying on the same strategies year after year. Successful marketers are those who stay abreast of changing marketing trends and modify their strategies (or embrace entirely new ones!) accordingly. Whether you’re a marketing specialist…
Social media videos should play a significant role in your marketing strategy. According to research, online video content yields a higher rate of engagement than other forms of content. It’s also been shown that social media video content is shared…
Delivering a presentation is a task many dread. Whether you’re a student who’s not a fan of assignments that require presenting in front of the class, or an employee who would rather like to work weekends than deliver another team…
Animation has become a central part of our culture, from creating some of the most loved and adored movies of all time to being used in marketing strategies all the way to creating adverts for customers to connect with. The…
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