Your video title and description matter — but the thumbnail is often the first thing a viewer sees. A strong thumbnail can significantly increase clicks, watch time, and overall visibility on YouTube…
Insights and Tips on Video Creation, Visual Communication, and Storytelling
Marketers want to hook their viewers! Simple right? But unfortunately for many marketers and ad creators, they can’t seem to get enough people to stick around to see their videos’ CTAs —…
It’s not every day that you get to announce something this… BIG! Powtoon has acquired Showbox!!!! What’s a Showbox? Showbox is a cloud-based video creation software, built around awesome technology they developed…
Video marketing is huge right now, especially for CRO (Conversion Rate Optimization). It’s been a thing for a while, but lately, it has really taken off — 81% of businesses are using…
It shouldn’t come as a shock to marketers and business owners who’ve signed into LinkedIn recently that video has entered as a leading player on the platform’s newsfeed scene in a big…
There’s some serious data out there that backs up the fact that video is more engaging than standard copy. The challenge is that many marketers are attempting to take a plunge into…
If you have classic Powtoons, created in our FLASH editor before the Fall of 2017, congratulations! You are an OG Powtoonist! The good news? You have tons of experience creating awesome videos…
