What's next for video in 2019 inc magazine Powtoon interview

What’s Next for Powtoon & Video in 2019? AI, Voice-to-Video, and Partnerships Galore!

Powtoon’s CEO Explains All in an Interview with Inc. Magazine

Whether you make video in 2019 for marketing like me, or you make video for training, internal communications, social media, sales, or education, we’re always hungry for predictions for the future!

Especially at the beginning of the year, it’s a perfect time to reflect on what’s happened and what’s to come! Our very own Chief Executive Unicorn, Ilya Spitalnik did just this in his latest interview with Inc. Magazine.

Of course, the interview spans tons of topics, like how Powtoon got started, why video is so effective, and our new Enterprise solution. So here’s what’s next…

What’s Next for Video? An Excerpt from Ilya’s Interview with Inc. Magazine

The future could be closer than we think.  

Ilya Spitalnik, Powtoon CEO

Democratizing video

Our mission at Powtoon is to democratize video, and to empower anyone to create their own. And just like we saw growth beyond startups and SMBs to education and enterprises, we’re seeing tremendous growth in video for social media, ecommerce, municipal and government offices, and many additional areas.

Developing for the future

Our voice-to-video prototype, Powtoon Storyteller, was a recent finalist in IBM’s Watson Build Challenge artificial intelligence contest.

Today, you give Siri tasks or talk to your phone while it takes down notes. Soon, video creation will be as easy as dictating your ideas into your phone. In fact, our voice-to-video prototype, Powtoon Storyteller, was a recent finalist in IBM’s Watson Build Challenge artificial intelligence contest. So that future could be closer than we think.  

Partnerships galore

But beyond AI and future tech, we are working on projects that have very practical business benefits. We’re currently releasing a pilot with Salesforce which will enable companies to use data from their CRM to create individually personalized videos to send to thousands of their customers with just a few clicks.

This year alone we’ve partnered with AWS, YouTube, Microsoft, IBM, Salesforce, HubSpot, Adobe, Kaltura, Getty, and others to develop integrations and solutions at our technological intersections.


We will continue the hyper-growth partnering strategy that’s worked for us until now. This year alone we’ve partnered with AWS, YouTube, Microsoft, IBM, Salesforce, HubSpot, Adobe, Kaltura, Getty, and others to develop integrations and solutions at our technological intersections. Developing solutions for partners makes video a natural part of their users’ daily lives and allows them to bring their users the ability to easily create videos when and where they need it.R

Read the full interview at Inc.com to learn about how Powtoon got its start, and what our key growth-drivers have been!

What’s Next for YOU?

2019 is here! So what’s next for you and your business? What’s your next big campaign? What video are you making next? Tell me in the comments below!

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Nick Liebman

Nick is Powtoon's Head of Content Marketing. His last blog was voted one of the top 8 CRO blogs on the internet, tackling the latest in customer experience and online business. Nick honed his skills in the unlikely world of music and non-profit work. He holds a B.A. in Music from Grinnell College and an M.M. in Music Composition from Butler University, and has performed his and others' music all over the world.

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