15 video ad templates that get you more sales

15 Irresistible Video Ad Templates that Get You More Sales

Read Time: 5 minutes

The best video ad templates do three important things: First, they grab attention. Whether it’s through bold, juicy colors, cute kittens, or beautiful faces, a video ad that stands out from the newsfeed is essential.

Second: Effective video ads evoke emotion! When we see another person smile, we are likely to smile too. Seeing a heart-warming moment calls up all our memories of our own emotional milestones. Leveraging emotion effectively is a key factor in being able to connect with potential customers (read: drive more sales!)

Third: Any video ad worth its salt will have a clear call-to-action (CTA) at the end. If you’ve done your job right, you’ve captured attention and marshalled your viewers emotions. The WORST thing you can do is just abandon your viewers. Tell them how to take the next action, and see your conversion rates soar.

In fact, if you have these three elements, you can craft a video ad for almost any business in just a few seconds.

Let’s dive into the 15 most irresistible video ad templates for any industry vertical. Ready… GO!

A Video Ad Template That Gives Financial Confidence

That confident walk after you get your finances squared away… that’s the feeling this ad tries to evoke. If you offer financial services, the core of what you do ISN’T crunching numbers, it’s providing knowledgeable and steady advice for helping your customers reach their financial goals. Be confident. Use this ad!

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Be Like the ‘Be Like Dan’ Video Ad

A happy face, dancing on a beach in his business suit. Here’s someone who went from boring gray cubicle to an island paradise. If your target audience is looking for ways to go from gray to great, harnessing that desire and tying it to your brand is exactly how to be.

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Using Negative Emotions for Good — Advertising Gym Memberships With Video

Not all emotions are positive. Sometimes, the frustration of failing to achieve a desired goal is exactly the motivation we need to take a positive action. This gym membership video ad template uses the negative emotion of frustration, like trying to swim in sand, and harnesses it for good and self-improvement.

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Real Estate Video Ads That Don’t Even Show a House?

Just like a financial advisor is there to help make your financial dreams come true, so too is your real estate agent there to fulfill your homesteading dreams. And what dream is more powerful than every hope you have for your child’s future? The promise of a home that has the space you need to allow your kids to grow up is the true outcome of finding that dream home. And that’s the currency of this real estate video ad template.

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A Financial Services Video Ad Template That Doesn’t Talk About Money?

Sometimes you want to stand out from the crowd by characterizing your expertise. That’s exactly what this video ad does. It draws an analogy to a DJ who carefully rides the rhythms to curate an expert experience for his listeners. Of course, we’re not actually talking about a DJ here, we’re talking about a financial advisor. But almost ANY field involves good timing, and expert execution. To be a master DJ in the financial world is to be a superstar, a leader, and a virtuoso. Who WOULDN’T want that financial advice?!

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Cute Cubs Capture Customers’ Attention Using Animal Videos

We’ve all done it. You’re absent-mindedly scrolling through a newsfeed, and there it is. A goat at a petting zoo, eating a little kid’s hat; or a kitten and a puppy conspiring to devour a cake left out on the counter… almost no one can resist videos of cute animals. The same principle holds true for video ads. Cute animals = increased sales!

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To Be the Hippest Hipster, You Need a Hip Looking Video Ad

Everybody’s doin’ it for the ‘gram. If you’re running ads to promote a fashion brand, clothing retailer, or lifestyle brand, then your customers come to you to look as awesome as they already are on the inside. Remind your customers that it isn’t just about who likes and shares – it’s also about their look!

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Keep It Simple, Sister! Engaging Video Ad Templates Don’t Need to Be Complicated

Sometimes, all you need is a beautiful face and a sharp message to grab attention, harness emotion, and inspire your audience to take action. In this case, our minds will do all the heavy lifting, as human beings are automatically drawn in by expressive faces. This approach is so simple, it works for nearly any industry.

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Funny Video Ads Capture Attention & Make Your Brand Approachable

Just like everyone loves a cute animal bounding across the stage, people also love to laugh. From a knowing smirk to a wide-open guffaw, humor is an essential component of human communication. It’s not right for every situation, but if you have a chance to humanize your brand with a wink and a nudge, go for it.

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Here’s How That Video Ad Works for Clothing Instead of Real Estate

We would be remiss if we didn’t mention how flexible these video ad templates are. In fact, you can use the exact same video to deliver different messages. The power is all yours to customize your text exactly how you like it. Here we see those familiar penguins, but instead of pointing out that they need a place to roost, now we’re hitting on the embarrassment of showing up to a party in the EXACT same outfit as someone else! Thinking about the multiple meanings contained in your background video makes these ad templates as flexible as Cirque du Soleil!

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Oh, and by the way, it works with zebras too!

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Worst-Case Video Ad To Help Customers Trust Your Expertise

Video ads help us push ideas to their extreme. Sure, not every car owner is always careful with their vehicle. Even if we aren’t driving in a demolition derby, we still might be sheepish about careless mistakes that ended in expensive body work. Remind your customers that they aren’t alone, and they aren’t that bad.

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Going Literal — Templates for Cosmetics

Of course, not every video ad is a metaphor. Sometimes, you just want to show exactly what you’re talking about. Selling cosmetics? How about a beautiful woman, wearing stunning makeup striking a happy pose? Not everything in our postmodern world needs to be self-aware and immutably ironic. Sometimes, being direct is the best way to go.

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Flatter Your Audience With This Food Delivery Video Ad Template

Is there anything more majestic than an eagle? No. Is there anyone more majestic than your customers? No! And should an eagle (or your awesome, amazing customers) spend his or her time scrounging around for food? NO NO NO! Let your business do the hunting. Cute animals, majestic emotions, and a clear benefit (quit hunting, and let us handle it!)

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Familiar Moments Show How Your Brand Fits Your Customers’ Lives

Ok, you’re moving into a new apartment. You’ve dealt with late truck drivers, and argued with the movers, and picked up literally every single thing you own. The LAST thing you want to do is cook dinner. Heck, where did you even pack the dishes?! That little scenario is one we can all relate to, and it’s one that exactly demonstrates how a food delivery service fits into their customers’ lives. Sometimes the best video ad templates allow you to paint a picture for your potential customers of how perfectly you fit into their everyday life.

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Which Video Ad Template Is Right for YOU?

Let me know in the comments below if you used and love any of these templates — and what your results were!

Of course, if you haven’t signed up for Powtoon yet… WHAT ARE YOU WAITING FOR?! Sign up and start customizing video ad templates that are utterly irresistible!

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Nick Liebman

Nick is Powtoon's Head of Content Marketing. His last blog was voted one of the top 8 CRO blogs on the internet, tackling the latest in customer experience and online business. Nick honed his skills in the unlikely world of music and non-profit work. He holds a B.A. in Music from Grinnell College and an M.M. in Music Composition from Butler University, and has performed his and others' music all over the world.

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